Dumbing down the message
My mom forwards me lots of spam, even though I've repeatedly asked her not to do this, and of course they are the kind of messages that you've all seen: lots of cheap, cheezy graphics, an over-abundance of exclamation points and almost always WRITTEN IN ALL CAPS!!!! Since I can't stop her from sending them (short of blocking her entirely which I don't want to do because every now and then she does write me an actual email) I've decided to start using these emails to be my window to the underbelly of American conservatism.
It's a very scary world indeed.
The Washington Post has an article today that offers some insight into this world. These are the people who believe Obama is "a possibly gay Muslim racist who refuses to recite the Pledge of Allegiance". (If only it were so! lol... Let me assure you, dear Conservatives that Obama is hardly so radical).
But it got me thinking: why don't we try to create the same kind of obnoxious emails like this? They obviously work (get people's attention). Would it feel too much like we're sinking to the lowest common demoninator?
We could make ours not just different in content but qualitatively different. Their emails never give a source for the information cited. Ours would. Their emails often contain statements that just aren't true. Ours would not. The thing is to make them short, written at an elementary school level and appeal to the over 50 crowd (read: use lots of animated GIFs, pictures of babies and cute cuddly animals and flashing fonts). I think it might work. What do you think?









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