One day in my fem theory class we were reading an anthology called The Fire this Time: Young activists and the new feminism. It's a good book and I recommend it but it raised some questions. The editors wrote about wanting to remake feminism into something newer and sexier to appeal to the younger generation. They said they didn't even want to use the word feminism anymore, opting for something like "third wavers" or something. (I'd quote the book but I already returned it to the library). So we began to discuss that idea in class, whether that was a good strategy and what some of the implications of it might be.
At first I thought, fine, call it whatever you like, as long as it resists oppressions. I had just read an editorial on a progressive website by a young faith-based activist who was going to drop the "Christian" label because it has been so co-opted by the religious right she felt it no longer described her Christ-centered, empire-opposing position from which her activism was based. Ok, I said, if using a particular word causes you to have to engage in paragraphs of explanation, then fine, for the sake of brevity, use something else. Language is descriptive, based upon commonly understood meanings but it's also dymanic, meaning those meanings change. Contrary to popular belief, my old linguistics prof would argue, the dictionary is not the final arbiter of meaning; people are. If everyone agrees that X means Y then hey, X=Y despite what the grammarians say.
But my fem theory prof had an entirely different take on it and I've not only changed my position, I just argued it on a listserv I'm involved in. Because I've recently rethought this, I'd like to share some of the arguments I presented against ceding loaded terms and for reclaiming "loaded" words, whatever they may be.
The listserv debate was over the name of a new group of progressive Floridia activists. Several suggestions for the name of the new group were made including Florida Progressive Voice (or Voices), Florida Progressive Coalition and Florida Progressive Union. I voted for the last, because I thought it was short, direct and classy. But some people thought it was both misleading and off-putting to a significant segment of the population for including the term "union". In light of my recent rethinking of these sorts of things, this now bothers me. Below are some common arguments for ceding loaded terms and my (new) responses to them.
- We dont' want to use this word because we want to appeal to as large a segment of society as possible.
I think this is the wrong approach. I don't want to agree with popular
culture; I want to change it. Popular culture most of the time
disgusts me. Our society is racist, sexist, classist, homophobic and
profoundly inegalitarian. These are things I want to change; not
things I want to agree with, accomodate or appeal to. I have enough faith in humanity to believe that if people see other people challenging society's -isms, they will be inspired to join in, not put off by a superficial reading of a word. People --all people-- have an innate love for justice, compassion and loving kindness and are attracted to such things no matter what moniker they go by. We don't have to accept that the conservatives have made words such as "union" and "feminism" unsavory.
I don't like to cede the terms of the debate to the conservatives. When we do that we restrict the realm of thinkable thought and certain things fall outside the realm of the possible, like labor unions, in this example. Language is thought; thought is language. The two are so intertwined that a debate about language is a debate about thought. When we give up the use of a particular word, we are implicitly recognizing the unsavory-ness of it. To do that is to agree that it is indeed unsavory. It's not a huge jump from the word union=bad, to labor unions and organized labor themselves are bad, inherently bad; i.e. unions can never be good. And just like that, the conservatives have won. Union becomes unthinkable. Even those of us on the left will not think of unions as a positive force for change. We will have to get by with some other concept because the opposition has successfully limited the realm of thinkable thought.
- We need to market ourselves/our idea
This is a variation on the argument above but this time I want to emphasize the word "market". I don't want to "market" anything; I am not a capitalist. In fact, I am proud to be an anti-capitalist. I don't sell things. I want to convince people of the goodness of an idea through nuanced, rational thought and careful consideration, not through catch-phrases and sound-bites.
This was what my professor pointed out: when we employ that concept of marketing an idea, we are buying into the notion that everything is about the market. Everything --even debates and ideas-- are to be "sold". The logic of the market pervades even our language and ways of thinking about things. And to me, selling someone on an idea seems cheap and somehow less honorable; like I've pulled something over on them. It's not a true conversion; it's a buying off. I'm not convinced they really thought it through, they just agree with me. It's profoundly dissatisfying. I want to expect more of my fellow humans. I expect them to use their heads, to think for themselves. The story of how I changed my mind on this particular issue is a perfect example. I didn't change my position because someone "sold" me on it. I changed it because my professor challenged me to think more carefully about my position.
- But we can't call ourselves a union/ feminists/ whatever because we aren't united/homogenous. We're a diverse group of people!
Of course we are! In any group there are a wide variety of people, with a wide variety of political views, some of which seem to be diametrically opposed to others within the same group. But that doesn't mean that we can't unite and organize. No one seriously thinks or would expect that any group of people is or should be homogenous. Recognizing difference and uniting/organizing are not mutually exclusive. We can and must do both. To suggest that when people form groups they automatically exclude or gloss over differences sounds like a very reactionary idea. Sure sometimes these things happen in groups and we have to work to overcome that, but the answer isn't to never form groups or coalitons of any kind because we want to respect human differences. We can't use it as an excuse to prevent us from working together to change society or challenge injustice. To argue that, sounds like a strategy the status quo would encourage to keep the people incapable of organizing to oppose it. It certainly benefits them to encourage these sorts of ideas.
Finally, if I believe all this is true I have to work against the tide
when we are asked to cede the terms of the debate. I have to say no, I
won't give up this word, this idea. It's a good word, a good,
honorable idea. If I don't want "union" to be a dirty word in this country,
I need to refuse to participate in treating it as such. I use it and
use it proudly.
I need to set an example for other people. I want people to see me
using unpopular words so that they can see that words like "union" and
"feminism" are not dirty words, not unthinkable things, not
off-limits. I am pro-union. I believe that the people united will
never be defeated. I believe that positive social change in this
country has never come because politians felt generous enough to grant
us civil liberties, 8 hour workdays and the right to vote. Positive
social change comes because people organize. I'm pro-union and pro-feminist because I'm
pro-human rights. I will not give up these words/ideas. I will not cede the terms of the debate. We can reclaim these words, but only if we use them.
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